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Five Quick Facts about Social Media and Online Marketing

by Shane Sharifi on 05/09/15

Social media and online marketing are hot, because it seems like that’s where everyone is. You, me, our friends, family, grandparents, and even our petsSocial media and online marketing

Business 2 Community recently collected over a hundred insightful findings from various experts on this growing part of marketing. Here are a couple that made it to our shortlist of interesting stats:

  • Know thy customer: Although most marketers think that what consumers want out of B2C social media is insight to guide their purchases (59%) or customer service (58%), the truth is very different. What consumers actually want are deals and promotions (83%) and rewards programs (70%).
  • Feed your blog: Just by posting 1-2 times per month, companies have generated up to 70% more leads than those that don’t.
  • Build it and they will come: Inbound marketing channels, like social media, blogs, and SEO, cost on average 62% less than outbound-generated leads.
  • Facebook is king: Here’s a startling stat: Facebook accounts for 1 of every 5 page views on the entire Internet. Enough said.
  • Hashtag it! The most popular marketing tactic on Twitter is to tie hashtags to specific marketing campaigns.

To get your social media campaign off the ground, check out our social-media features for Facebook and Twitter.


What is Automated Accounting?

by Shane Sharifi on 03/14/14

Automated accounting is the approach to maintaining up-to-date accounting records with the aid of an accounting software. Business softwares of this type eliminate the need to enter multiple postings in order to keep accounting records in compliance with generally accepted accounting principles.

The process of automated accounting can save a great deal of time when posting credits and debits, and having to make entries in different books. Popular automated accounting systems such as QuickBooks can be adapted to suit the needs of your company or business, making it possible to create customized reports as well as make use of the standard report formats included in the software package. 

If you are considering to automotae your accounting system or looking for accounting services in Vancouver area, come to BONZER in North Vancouver. Or we can come to you! We're just a phone call away. We offer competitive rates as well as flexible payment terms that scale with your budget. 

"Keeping track of your money is the crucial first step to financial success" 

We Specialize in Automation of Business Operations

Are you trying to do your own books?

Think you cannot afford an accountant? 

If you answered yes, then like most small business owners and managers, you've already got a lot on your plate. In fact, handing off the accounting and bookkeeping side of your business to a professional is one of the most cost-efficient decisions you can make! 

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BONZER Small Business Bookkeeping & Accounting Solutions:

  • Bookkeeping
  • Payroll, T4, ROE
  • HST/GST/PST, WCB Remittance
  • Year-End Closing
  • Financial Statements Compilation
  • New Books Set-up & Software Training - QuickBooks, Etc.
  • Taxation: Personal (T1) and Corporate (T2) Tax Returns

 

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SMARTPHONES ARE ON THE MOVE !

by Shane Sharifi on 03/06/14


smartphones mobile marketingThe scales are continuing to tip in favor of smartphones over feature phones, which is great news for organizations using mobile marketing. More and more people are buying smartphones for their rich features, according to a recent report by Mogreet, and actively using them.

Here are some of the study’s many intriguing findings:

Compared to the 59% of feature-phone owners who send or receive text messages, an overwhelming 92% of smartphone users do so.

Only 10% of feature-phone users check their email on the go, while 76% of smartphone owners do.

Picture and video messaging continues to grow, with video traffic up 36.9% from last year.

These stats echo a similar survey by Experian which shows that smartphone owners text a lot, especially younger users. Among those aged 18 to 24, 85% send and receive text messages at an average of 3,852 total messages per month!

This represents considerable upside in the future for businesses and other groups that have mobile marketing initiatives. Keep texting and focus on integrating MMS and multimedia into your marketing messages. People are indeed going mobile — are you?


Most expensive Google AdWords Keywords

by Shane Sharifi on 03/06/14

WordStream, a company that provides hosted software for automating most of the manual work that creating and optimizing SEO marketing campaigns involve, undertook last year some research that shed light on what are the most expensive keywords in Google AdWords. This study, released in the form of an infographic, revealed which categories were charged with the highest cost per click (CPC) in Google’s advertising solution.

Google AdWords’ auction-based system is a dynamic marketplace where advertisers can bid on the keywords they want in order to compete for top advertising placements. The minimum bid per keyword is 5c, but these bids can reach as much as $75.

Although this study took data from Q3 2010 to Q2 2011, serves as a hint to see what the reach of AdWords’ revenue is. So there is no data available about how much these keywords cost nowadays, but for the period over which the study was carried out, Wordstream found out that 97% of Google’s revenue ($33.3 billion) came from advertising on Google sites.

Here is the list of the 20 most expensive keywords:

1. Insurance
2. Loans
3. Mortgage
4. Attorney
5. Credit
6. Lawyer
7. Donate
8. Degree
9. Hosting
10. Claim
11. Conference Call
12. Trading
13. Software
14. Recovery
15. Transfer
16. Gas/Electricity
17. Classes
18. Rehab
19. Treatment
20. Cord Blood

How to Choose Keywords for SEO the Right Way

by Shane Sharifi on 03/06/14

The term Keywords in itself can be confusing. Some people think that Keywords and SEO (Search engine optimization) are the same thing as well but these two terms can't be used interchangeably though. 

In a nutshell, selecting Keywords is one part of SEO. Keywords are words, or better described, phrases of words that you think people would use to find your website or a specific page. A more specific name for this is 'Long-tail keywords'. 

Single words are wasted effort.

Using single words for your keywords are a waste. The reason being because there are millions of other people out there who are doing the same thing you are. Say for example you're a photographer and you're adding in a new page for photography lessons. You wouldn't want to just use 'photography' as a keywords because your page would be lost amongst the hundreds of other photographers. 

Its better to narrow it down and develop long-tail keywords such as: photography lessons, lessons in photography, photography course, etc. You could even get smart about it and use the name of your city or town in conjunction with some or all your phrases. 

Who searches single words? Nobody.

When was the last time you searched something using just one word? I'm betting to say almost never. You need to put yourself in the mind of your potential user. If you were wanting to search for yourself, or your business, what long-tail phrases would be used? 

The best part about long-tail keywords is that you're page will have more relevance to any person searching that phrase, which means better ranking, and more click through relative to searches.

I also want to make a quick mentioned of Google Trends: 

Keyword set up

One of many excellent tools you can use to get more insight on your phrases is the Google Trends tool. Google Trends will show you just that, trends. You can break it down by location, time, and it even shows you if trends will be fading or growing in the future. Learn how to use Google Trends well because its one of those tools thats difficult to grasp but quick to master!