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Internet Marketing Blog
Social media and online marketing are hot, because it seems like that’s where everyone is. You, me, our friends, family, grandparents, and even our pets.
Business 2 Community recently collected over a hundred insightful findings from various experts on this growing part of marketing. Here are a couple that made it to our shortlist of interesting stats:
- Know thy customer: Although most marketers think that what consumers want out of B2C social media is insight to guide their purchases (59%) or customer service (58%), the truth is very different. What consumers actually want are deals and promotions (83%) and rewards programs (70%).
- Feed your blog: Just by posting 1-2 times per month, companies have generated up to 70% more leads than those that don’t.
- Build it and they will come: Inbound marketing channels, like social media, blogs, and SEO, cost on average 62% less than outbound-generated leads.
- Facebook is king: Here’s a startling stat: Facebook accounts for 1 of every 5 page views on the entire Internet. Enough said.
- Hashtag it! The most popular marketing tactic on Twitter is to tie hashtags to specific marketing campaigns.
To get your social media campaign off the ground, check out our social-media features for Facebook and Twitter.
Automated accounting is the approach to maintaining up-to-date accounting records with the aid of an accounting software. Business softwares of this type eliminate the need to enter multiple postings in order to keep accounting records in compliance with generally accepted accounting principles.
The process of automated accounting can save a great deal of time when posting credits and debits, and having to make entries in different books. Popular automated accounting systems such as QuickBooks can be adapted to suit the needs of your company or business, making it possible to create customized reports as well as make use of the standard report formats included in the software package.
If you are considering to automotae your accounting system or looking for accounting services in Vancouver area, come to BONZER in North Vancouver. Or we can come to you! We're just a phone call away. We offer competitive rates as well as flexible payment terms that scale with your budget.
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The scales are continuing to tip in favor of smartphones over feature phones, which is great news for organizations using mobile marketing. More and more people are buying smartphones for their rich features, according to a recent report by Mogreet, and actively using them.
Here are some of the study’s many intriguing findings:
Compared to the 59% of feature-phone owners who send or receive text messages, an overwhelming 92% of smartphone users do so.
Only 10% of feature-phone users check their email on the go, while 76% of smartphone owners do.
Picture and video messaging continues to grow, with video traffic up 36.9% from last year.
These stats echo a similar survey by Experian which shows that smartphone owners text a lot, especially younger users. Among those aged 18 to 24, 85% send and receive text messages at an average of 3,852 total messages per month!
This represents considerable upside in the future for businesses and other groups that have mobile marketing initiatives. Keep texting and focus on integrating MMS and multimedia into your marketing messages. People are indeed going mobile — are you?
The term Keywords in itself can be confusing. Some people think that Keywords and SEO (Search engine optimization) are the same thing as well but these two terms can't be used interchangeably though.
In a nutshell, selecting Keywords is one part of SEO. Keywords are words, or better described, phrases of words that you think people would use to find your website or a specific page. A more specific name for this is 'Long-tail keywords'.
Single words are wasted effort.
Using single words for your keywords are a waste. The reason being because there are millions of other people out there who are doing the same thing you are. Say for example you're a photographer and you're adding in a new page for photography lessons. You wouldn't want to just use 'photography' as a keywords because your page would be lost amongst the hundreds of other photographers.
Its better to narrow it down and develop long-tail keywords such as: photography lessons, lessons in photography, photography course, etc. You could even get smart about it and use the name of your city or town in conjunction with some or all your phrases.
Who searches single words? Nobody.
When was the last time you searched something using just one word? I'm betting to say almost never. You need to put yourself in the mind of your potential user. If you were wanting to search for yourself, or your business, what long-tail phrases would be used?
The best part about long-tail keywords is that you're page will have more relevance to any person searching that phrase, which means better ranking, and more click through relative to searches.
I also want to make a quick mentioned of Google Trends:
One of many excellent tools you can use to get more insight on your phrases is the Google Trends tool. Google Trends will show you just that, trends. You can break it down by location, time, and it even shows you if trends will be fading or growing in the future. Learn how to use Google Trends well because its one of those tools thats difficult to grasp but quick to master!